The Rebranding of a Company – Launchpad Partners

Bill Burnett who is partner in a B2B consulting company named LaunchPad Partners, is joined by Jay Sullivan to discuss the rebranding of Launchpad Partners. Launchpad Partners helps small and mid-sized companies create competitive advantage, but they quickly ran into a problem. “Launchpad” is a great name for a company, and to Bill Burnett and his partner Dan Wallace it implied a focus on helping companies lift themselves to new heights. Many others, however, took it to mean that they were focused on start-ups 'launching' their business. Their tools and methods are really aimed at more mature businesses who looking for ways to create new revenues which is what Launchpad’s partners are very good at.