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Facebook Franchise Tip of the Week: iOS Changes

  • Broadcast in Marketing
Social Geek Radio

Social Geek Radio


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Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Today is D-Day for Facebook on Apple devices!

Apple is officially changing everything today, with some ads getting shut off and many Pixels dropping their reporting data. Facebook has shared with Mike a list of things to watch out for including:

  • Interest sizes and audience sizes greatly changing today
  • Campaign results are now moved from 28-day to 7-day data
  • Web events and custom conversions are now limited
  • More updates and restrictions on ad set variations, app events, and campaign creation

And we will see all of you May 7-8 at Franchise Expo Nashville with MFV Expos!