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Facebook Franchise Tip of the Week: New Audience Tracking for 2021

  • Broadcast in Marketing
Social Geek Radio

Social Geek Radio


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Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Last week Facebook rolled out some tools and options to limit the negative effects of the coming changes to your audience tracking.  The Conversions API does not rely on Cookies from users' browsers, but on your own first party data from the server level where your brand's website is hosted. Mike shares where you can find the resource center on Facebook to get your Conversions API and get it configured today!

And Jack and Mike will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 7 and 8! We'll be  podcasting and chatting with Franchisors about marketing challenges and solutions. If you’re coming to Nashville, please let us know.