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Facebook Franchise Tip of the Week: Ad Spend Plan

  • Broadcast in Marketing
Social Geek Radio

Social Geek Radio


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This is the first episode of our new weekly podcast where Mike McDowell, Certified Facebook Ad Buyer & Business Manager and podcast host Jack Monson discuss weekly Facebook tips for Franchises. This week we tackle tactics for ads leading up to Black Friday including:

  • Changing your Ad Spend planning for the holidays
  • Shifting your targeting for the next 60 days using Custom Audiences
  • Using Small Business Saturday to your advantage over Amazon and Wal-Mart
  • And how the election has hurt advertisers over the past few months

Thanks Franchise Dictionary Magazine and Social Joey.

If you’re a Franchise Marketing pro or managing Consumer Marketing for a Franchise system, please send your questions to us at