Ad Spend Strategies for 2020 with Kristen Pechacek and Jack Monson

It’s the first episode of Season Eleven! 

Kristen Pechacek of Self Esteem Brands shares ideas to consider when planning your media buys this year including:

• The Effect 2020 Election will have on ad buys
• Rise of Connected TV
• Growth of Amazon ads
• Digital Out Of Home 
• Attribution 
• Diversifying Facebook and Google spends
• Battling Ad Fraud
• What’s up with the Lack of Branding?
• And are big creative agencies in trouble?

Plus, we’re getting ready for great conversations at the Marketing and Innovation Summit at the 2020 IFA Convention next month. 

And did you know that Anytime Fitness is now franchising on all 7 continents with a new location open in Antarctica?!?

Thanks to Social Joey, FranSuite, and Franchise Dictionary Magazine.