Smart, Savvy Competitive Intelligence - Do's and Don'ts

How many times have you heard, "You should do competitive intelligence" or "You should follow your competitors." But what does that mean? And are there do's...and don'ts...to following the competition? Why should you bother with looking around at the other guys in your market, anyway? In this show, Jeanne Grunert, an award-winning writer and marketing expert and the president of Seven Oaks Consulting, will share with you her expert insight into why it's important to analyze the competition, how to do so ethically, how to find hard-to-find information, and what to do with the information once you find it!

Seven Oaks Consulting offers gentle marketing through strong writing - finding ways to attract clients and customers to your website through excellent content and outreach that feels right. Let's talk about how we can help you grow your business. You can reach Jeanne through the Seven Oaks Consulting website.