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Customer Acquisition - What Does It Mean for Small Business?

  • Broadcast in Marketing
Seven Oaks Consulting

Seven Oaks Consulting


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You've heard the term "customer acquisition" brandied about by marketing experts, but what exactly does it mean? How do you "acquire" a customer? What techniques work - and don't work - to gain leads and new customers through direct mail, online marketing and social networking? Join Jeanne Grunert, the direct and online marketing authority, as she shows YOU secrets to customer acquisition.