Sales Sense Show by Mike Krause with guest Shel Horowitz

Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson) was published in January by Wiley--demonstrates that businesses can be Green, ethical AND profitable. Using examples from Fortune 100 companies to solopreneurs, the book shows how ethics is not just about the right thing but about profitabilitySwhy most businesses shouldn't even worry about market shareShow to form powerful partnerships, even with competitorsShow to get your Green message out without greenwashingSand how to go a much deeper shade of Green: <http://www.guerrillamarketinggoesgreen.com>