Joey Reiman never thought something as small as his thumb would change his life forever. After a paralyzing accident in 1975, he was told he may never move his hand again. Refusing to accept this prognosis all Reiman wanted to do was move his thumb. He thought, "If I could just raise my thumb, the rest would follow." With this seed of what he calls "optimalism," believing that optimism creates optimal outcomes, Joey did it. He gave himself a thumbs up.
Within his new book, Thumbs Up! Reiman aims to provide readers with the inspiration and tools they need to take their circumstances, which may be negative at the time, and turn them into positive, productive experiences. Additionally, he offers readers applicable tools they can use to live more meaningful lives, including the framework on how to find purpose in one week.
Joey Reiman is founder and CEO of the International Center for Applied Purpose and global consultancy, Brighthouse, a company whose mission is to bring purpose the the world of business. Reiman has emerged as the leading expert in the areas of purpose-inspired leadership, marketing and innovation.
Joey Reiman is a frequent marketing and branding guest expert on CNN. Mahatma Gandhi's grandson, Arun Ghandhi and world renowned professor Philip Lotler call him "The Moses of Marketing." He has been named one of the 100 people who will change the way the world thinks.
Joey will be with us today to tell us how to activate our dreams into actions.
To learn more about Joey Reiman, please visit http://www.joeyreiman.com