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The Prospect Profiler™ Interviews Jim Palmer

  • Broadcast in Marketing
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Jim Palmer is known internationally as ‘The Newsletter Guru’. He is the go-to resource for
maximizing the profitability of customer relationships. Jim is the acclaimed author of two great
books, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life
and Stick Like Glue - How to Create an Everlasting Bond with Your Customers So They Spend
More, Stay Longer, and Refer More!

On this call you will learn
Ø The marketing strategy of customer retention versus acquisition
Ø Why your business is like a leaky bucket!
Ø Why newsletters are vitally important in growing your business
Ø Why a customer newsletter is such an effective marketing tool
Ø Jim will share five of his secrets to producing a great newsletter
Ø Jim will discuss how not to be a newsletter pansy!

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