The Emerging Virtual Medical Conference

Implications for Pharmacos, HCPs, and Patients

Pharmaguy interviews Len Starnes, Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for pharmaceutical companies, healthcare professionals, and patients.

Questions/Topics of Discussion

• What's driving the change?
• Do you think medical societies are ready to embrace the changes, especially when digital may impact their traditional sources of income?
• Are there any medical societies planning to use social media such as Twitter as part of its conference/educational program in 2014?
• What are the implications for medical society social networks? Will they compete with the likes of Doximity, Doctors.net, Coliquio, Haoyisheng, etc.?
• Most importantly, how should pharmaceutical companies and medical societies collaborate in the future when virtual-real world hybrid conferences are the norm?