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Pharma Marketing Talk
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Interviews of leaders and innovators in pharmaceutical marketing.
Connecting the Social Media Dots
Which Pharma Companies are Succeeding in the Social Media Space? Pharmaguy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist at Ogilvy Healthworld. We discuss the "Connecting the Dots" survey, which evaluated how 14 major pharma companies were performing across six key categories: Social presence: How many social networks was the company on? Activity: Was the content kept fresh with regular updates? Engagement: Were the companies engaging their users and generating interest? Social network: How simple and intuitive was the connection between social networks? Virality: Was the content spread around the social sphere? Community Size: How big was the community? Topics & Questions for Discussion, include: Background to the report – the pharma social media landscape What was analysed – the categories and how they are defined What was learned – three distinct groups, key insights Suggestions on how pharma can improve social media engagement What's next this year?
5/8/2015 1:30:00 PM
Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age." Topics for Discussion/Questions: Give us an short introduction to the e-book...
5/27/2016 5:00:00 PM
UCB's State ScoreCards
Cindie Dilley, Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative. What are ‘The Report Cards' (aka...
5/13/2016 5:30:00 PM
Pharmaguy interviews Wendy Blackburn, Executive Vice President at In Touch Solutions. Wendy talks about her company's #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma 'pioneer,' and...
4/29/2016 1:30:00 PM
Cross-Cultural Marketing: Reaching U.S. Hispanics via TV and Mobile Devices
Pharmaguy interviews Lisa Valtierra, former Associate Director of Cross Cultural Marketing at Boehringer Ingelheim. We discuss how Boehringer Ingelheim engaged U.S. hispanics about diabetes in a culturally-relevant manner via TV,...
3/29/2016 6:00:00 PM
Effectiveness of Pharma DTC Advertising
Pharmaguy interviews Richard Meyer, Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.
2/26/2016 4:00:00 PM
Curation vs. Content Marketing: Which is Best for Pharma Marketers
Pharmaguy interviews Arsalan Arif, Publisher of Endpoints, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world. We discuss the value of...
2/25/2016 3:00:00 PM
Want Digital Pharma Marketing “RESULTS”?
Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne...
11/6/2015 2:00:00 PM
How Secure is Pharma Data?
Web Sites, Mobile Apps, Wearables Can Be Hacked! Pharmaguy interviews Jeff Greene, digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley...
9/9/2015 6:00:00 PM
Pharma's Use of Medical Conference Hashtags
Pharmaguy interviews digital consultant Len Starnes about the use of medical conference hashtags by the pharmaceutical industry. The conversation covers these issues and questions: What sparked this discussion about pharma's use...
8/5/2015 2:00:00 PM
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