Rx Drug Personalities Perceived by Consumers

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics.

Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, about her research into Rx brand personalities as perceived by consumers and how pharmaceutical companies can boost sales and develop direct relationships with their consumers by imbuing their brands with human characteristics.