Will e-Patients Force Pharma Elephants to Dance?

Fifteen years ago, IBM started to get out of the business of selling computers and now makes most of its money from services such as IT consulting. The market for pharma products is changing as quickly and as deeply as the market for desktop and laptop computers did for IBM. The question is whether any pharma companies are ready to make changes to address this reality. In the future, people will turn more towards digital echnology to prevent, cure, and treat their diseases instead of relying on pharma companies to come up with some breakthrough blockbuster drug.

A conversation with Jonathan Richman, digital strategy development leader for Possible Worldwide, about his presentation "Elephants Can Dance and Hippos Can Limbo," which he will make at the e-Patient Connections conference in September, 2011.