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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians: Join John Mack and his guest David Escalante Jr., President and Chief Operating Officer, SK&A Information Services, Inc. in a... more
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In the early 1990s, FDA ruled that PR communications such as video news releases were an extension of labeling, and would be regulated like advertisements. A conversation with representatives of the newly formed Center... more
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The pharmaceutical and life sciences industry have a mixed record on the issue of employee racism and diversity. Yet there are many people of color working within these industries whose success stories are never told. In this podcast,... more
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Pharma sales force cutbacks have put significant pressure on marketers to adopt other channels for reaching physicians. Guest Shaun McIver, co-founder, President and CEO of Streamlogics, Inc., will discuss trends that are creating a... more
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A conversation with Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD who will give us a "former insider's" point of pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the... more
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Join us for an interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage. Our guest is Mike Wexler, Founding Principal at Biltmore Technologies, who will discuss his... more
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In a poll of 276 readers of Pharma Marketing Blog, 68% of respondents believe that the pharmaceutical industry is in a recession. And there are indications that spending by the industry is down. To survive in this market, pharma vendors... more
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Data-driven, closed-loop multichannel physician communication optimization. A conversation with Anthony Bianciella, VP of Marketing, MTI, about changing the way integrated, multi-channel marketing programs are done and how this is... more
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The opportunity for drug companies to help all patients with all medications via universally accepted e-coupons is a huge opportunity. A conversation with Rex Bowden Jr., Executive Director of YourRxCard, a free Rx drug card program... more
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A conversation with J. Douglas Bremner, M.D> -- a real doctor -- author of the book "Before You Take that Pill: Why the Drug Industry May Be Bad for Your Health." Bremner will discuss the risks of some of the most commonly... more
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