Every entrepreneurial business owner must realize the importance of designing, developing, and offering a high-quality product or service. But, with a high volume of competition, that’s not enough in today's complicated marketplace. Therefore, a business must strive to establish and sustain a unique identity which is essential to stand out from the crowd. Thus, effective branding is one key to thrive at this. What is the archetype of an awesome brand? That is our focus on this edition of, “The Strategist Radio LIVE."