Up to today, much of social media marketing strategy has been subjective at best. That's correct! Top research clearly indicates that even Fortune 500 firms are not able to accurately determine whether or not their social media marketing efforts are quantifiably delivering a measurable return on investment (ROI). That equals bad news and good news all at the same time. The bad news is when you make a social media marketing investment that does not produce direct profits, while the good news is that some businesses have actually figured out the social media marketing - and this levels out the competitive playing field for you and your business. As an entrepreneur, how can you apply certain social media marketing "reactors" to generate profitable growth for your unique business endeavor? That is our focus on this edition of, “The Strategist Radio LIVE."