Competitive Strategy: Why Competition is Good

New entrepreneurs see their top industry competitors as outright enemies. As battles continue to ensue for increased target market share, what can we learn from our most fiercest competition? Understanding that a significant part of our competitive strategy is to identify the strengths and weaknesses of those businesses that aspire to capture and sustain a larger share of your similar market (customer base). What is the best way to conduct a useful external environmental analysis so that you can more productively and profitably design  and implement your unique business marketing differentiation strategy? Why is competition good? That is our focus on this edition of, “The Strategist Radio LIVE."