Book Marketing Strategy: 5 Web Design Essentials for the Author-Archetype

As a self-published or traditionally published book author, your author web site is your broadcasting network, your foundational business hub, your exposition and showcase, your story, and your shopping cart for all the world to see. In order to increase book sale revenues (profits) while increasing your brand awareness (brand equity and influence), your author web site must be and remain interesting and interactive and it must contain other target market-centric key features and benefits. What are these other target market-centric key features and benefits necessary to generate higher profits (book sales)? That is our focus on this edition of, “The Strategist Radio LIVE."