Marketing Strategy: BIG-3 Marketing Questions You Must Answer

Everybody knows what marketing strategy is all about right? Dead wrong! Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2007). As an innovative entrepreneur, you must tie your marketing strategy into the key framework of your overall business strategy. As you develop or refine your marketing strategy, you must ask right questions in order to arrive at the most profitable answers. So then, what are these BIG-3 Marketing Questions? That is our focus on this edition of, “The Strategist Radio LIVE."