Book Marketing Strategy: How to Intelligently Merchandise Your Book

Merchandising is a business-retail practice that is seldom applied when self-publishing a book. The rudiments of selling a product or a brand can and should be utilized in your publishing efforts. This complex book merchandising strategy demands a mental state teamed with activity that is often unfamiliar to the freethinking creative author. Merchandising is about details and small nuances to influence a buyer's buying decision. What book merchandising actions must you consider in order to profitably present your book before your distinct target readership? That is our focus on this edition of, “The Strategist Radio LIVE."