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Powerful calls to action are among the most essential elements relative to your marketing communication strategy necessary for you to transform prospects to buyers. To their detriment, too many authors, publishers, and publicity people fall short due to a lack of understanding in the areas of consumer psychology and behavior. This deficiency has caused the book sale performance of authors to fall flat on its face. The amazing news is that there are three vital precepts that, when acknowledged and applied structurally will help to usher in higher book sales on behalf of your book marketing strategy. That is our focus on this edition of, “The Strategist Radio LIVE."