Relationship Strategy: Marketing Automation vs. Personal Touch 2015

As entrepreneur's, we are all familiar with Ron Popeil's infomercial catch phrase, "Set it and Forget it," right? We are also equally familiar with "Push-Button" this and "Easy Button" that, right? So who wins between marketing automation or practicing a personal touch customer relation process? Who casts the final vote on this all-essential head-to-head battle between woman/man vs. robot relative to sustaining a connective love affair between company and consumer? To survive in business today, you have to be flexible and postured to adopt technology and processes that elicit efficiency. People and processes have to move quickly if you want to exceed the needs and demands of customers. That’s why across the business landscape we’re using marketing automation more than ever before. It’s the only way to keep up with expectations and demands; or is it? That is our focus on this edition of, “The Strategist Radio LIVE."