Author Brand Strategy: How Authors Become Sought After Keynote Speakers

As an author, you must consider marketing (promotion) as a requisite staple relatve to selling more books and other services. If you’ve been savvy enough to land a speaking gig at a conference or industry event, you must always consider how you will maximize the reach and return on revenue of your presentation. Speaking at an event shouldn’t just be about the people in the room. Too often keynote speakers focus on the speech and not how to optimize it for maximum effect. In fact, how you optimize your talk/discussion/teaching will be the difference between being solidly booked or being soon forgotten. What speaking tips must you plug into your next keynote speaking venue? That is our focus on this edition of, “The Strategist Radio LIVE."