Book Publishing Strategy: Conducting Your Own Feasibility Study

Entrepreneurial book authors and publishers do not lack creative ideas, but, is a particular idea a viable foundation for creating a successful business? A "Feasibility Study" addresses the question: “Should we proceed with this business idea?” A "Feasibility Study" serves as a filter; screening out ideas that lack the potential for building a successful business before an entrepreneur commits the necessary resources to building a business plan or writing your next book. That is our focus on this edition of, “The Strategist Radio LIVE."