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The Ratings Game

  • Broadcast in Marketing
Media Man

Media Man

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Media Man Michael Massey welcomes VIP guest and local NBC affiliate news anchor Benita Zahn to Your Ad Here. The old ratings model is based on decades of research monopolies and user buy in. Join in the conversation as Benita and Michael share their views on why the ratings model is declining and how embracing new media and new opportunities will allow local tv affiliates to not only stay in the game, but grow in significance.

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