Co-habitating to drive success: Why dev, ops and marketing need each other

How aligned is your marketing function with development and operations to deliver timely results? Is marketing focused on “marketing activities” without considering the development and operations teams contributions needed to effectively execute? When these teams blend forces it’s a company-customer win-win. So how does an organization foster these relationships for a more agile response to market needs?

Additional Resources:

Can dev, ops, and marketing collaborate on real-time campaigns? - http://techbeacon.com/can-dev-ops-marketing-collaborate-real-time-campaigns

4 Customer Centric Culture Building Blocks - http://mopartners.com/4-customer-centric-culture-building-blocks/