An Entrepreneur's Guide to a Lean Business Plan

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. 

On this episode, find out why your small business needs a plan from Tim Berry, the founder of Palo Alto Software, author of Hurdle: The Book on Business Planning and official business plan expert at Entrepreneur.com.  And whether you're just getting started or are off and running, you'll gain insiight on how to craft a lean business plus get an introduction to a new concept and soon-to-be-published book, Lean Business Planning. Stir the conversation with a response to our question of the month:  Does your company have a formal business plan? Tag responses with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat.

The Marketing Mojo Show is produced by LGK Marketing, a&n