An Interview with Barri Rafferty, Senior Partner at Ketchum

Barri Rafferty is a Senior Partner and the Director of Ketchum New York. She is also a member of Ketchum’s Executive Committee and oversees the global digital transformation of the agency which includes oversight of Ketchum Digital and the agency’s global network of digital strategists. Barri counsels key clients on integrated communications, branding initiatives, and corporate reputation, and leveraging experiential, online, and mainstream communications tactics.

 During her tenure, Barri has counseled and worked with many industry-leading companies, such as Pfizer, Ikea, Kodak, Monster, The Home Depot, DuPont, Levi Strauss & Company, Johnson & Johnson, and Frito-Lay. She has led award-winning projects that include Kodak’s “Inkjet” launch, Maxwell House’s “Build A Home America” program, Levi’s “Semester Online,” Tostitos’ “Chip Drop,” Staples’ “10th Anniversary,” Wisk’s “Dirty Secrets and Clean Facts,” and Hallmark’s “When You Care Enough To Send The Very Best.”

 Before becoming Director of the New York office in September 2005, Barri served as Director of Ketchum South, which includes Ketchum’s Atlanta and Dallas offices. Prior to this role, Barri served as Director of Ketchum’s Global Brand Marketing Practice, for which she counseled clients in all facets of branding, including integrated programming, new product launches, reputation management and global strategy.

Barri earned a master’s degree in corporate communications from Boston University and an undergraduate degree in communications from Sophie Newcomb College of Tulane University. She is a member of New York Women in Communications, a past president of the Public Relations Society of America New York Chapter, and a Capstone adviser for New York University’s graduate school program.