Episode #65: Ron Sheetz "How to Differentiate Your Practice"

This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.”  

Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. 

Just a few of the topics we discuss are: 

• A Solo Doc’s First and Most Important Job 

• Differentiate or Die (Jack Trout & Al Ries) 

• How Dentistry Equates Transformation 

• The Transfer of Trust Triangle 

• How to Establish a Preponderance of Proof 

• Why Stories are so Powerful 

• The Top 4 Mistakes Dentists Make With Patient Testimonials  

• How Just One Aspect of Your Story Can Connect You With Prospective Patients  

• How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (This year she'll sell her practice and start enjoying her comfortable post-dentistry plan)  

• How Every Practice Can Employ 'Disney-Style' Marketing To Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)  

• And, much, much more. . .