Episode #3: DSOs -- Evil or the New Reality for Dentistry?

DSOs: What are they?

According to Kevin Cain, PhD, Corporate Dentistry is “…almost always used as a synonym for dental support organizations (DSOs). These organizations (such as Heartland Dental, Aspen Dental, Great Expressions Dental Centers, and Pacific Dental Services) represent the early stages of dental industry consolidation.”

Translation: DSOs are commoditizing dentistry. For more on that particular topic and how to De-Commoditize Dentistry, I’ll direct you to the first two episodes of THE Jerry Jones Radio Show.

In today's episode, we'll dive into the 2(+) models of DSO operations and share the upsides and downsides of DSOs.

Jerry is unique in that he operates a DSO-model dental office AND has started franchising his concept to others in dentistry.