Author; Mel DePaoli Brand and Bottom Line

Mel DePaoli is the founder and president of Omicle, a change management company. She works with companies on how the core of their business directly affects the perception of their brand, which in turn affects their bottom line. She is a catalyst for change providing connections to the challenges that so often elude businesses. She is the author of Contagious Think Pad and CONTRACTORS: Doing it Right Not Just Getting it Done and speaks on topics about the influence of culture and brand, understanding customer experience, social media, and creating a contagious culture mindset.