IE Radio: Rise of the Revenue Marketer, with Debbie Qaqish

Marketers can no longer get by on intangibles like improving brand recognition. Now, they're required to drive revenue. Find out how on IE Radio when we talk with Debbie Qaqish, partner and chief strategy officer of the Pedowitz Group and author of the new book, Rise of the Revenue Marketer: an Executive Playbook. The book is written for marketing leaders who are just beginning their journey, as well as more experienced revenue marketers looking to optimize results. Rise of the Revenue Marketer features interviews with 22 top marketing executives from companies including Ciriz, Sage, and CommScope.