Exclusive Interview: GM Director of Social Media

Mary Henige, APR has held many communications positions in her 25 years with General Motors. In her current role as director, social media and digital communications, she leads GM’s social media strategy, employee policy and training; blogs; community engagement on GM’s corporate brand channels; and crisis monitoring and response. Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video development and media outreach.

Additionally, Mary oversees GM’s creative interactive and user experience team who develop and support the company’s global intranet and external web sites and channels such as the media site, corporate blogs and retiree web site.

In November 2011, she was inducted into the PR News Hall of Fame, which recognizes “Pioneers in public relations who have left a lasting mark and have been outspoken leaders in one or more areas.” Join Hugh Macken of VMR Communications and Deirdre Breakenridge of Pure Performance Communications for this exclusive interview with GM's Mary Henige right here on Blog Talk Radio!

Hugh Macken, Live! thanks RaganPR  and LiquidPlanner  for sponsoring this program.

Recommended Book Pertaining to this Topic:

• Social Media and Public Relations: Eight New Practices for the PR Professional (Financial Times Press), by Deirdre Breakenridge