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Customer-Centric Sales & Marketing for Customer Experience Excellence

  • Broadcast in Marketing
ClearAction

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**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience ** Interview with Steve Pinetti, Senior Vice President of Sales & Marketing at Kimpton Hotels & Restaurants: Customer-Centric Sales & Marketing for Customer Experience Excellence. Learn how to make your sales and marketing programs more customer-centric – are you sure customers see your campaigns and policies as catering to their priorities? Kimpton’s outstanding customer satisfaction scores surpassed several luxury hotel companies including Loews Hotels, Ritz-Carlton, W Hotels and Mandarin Oriental, and airlines including JetBlue and Southwest Airlines, according to Market Metrix Hospitality Index. Steve Pinetti will describe his company’s approach to customer experience excellence, and the role of Sales & Marketing in developing customer evangelists. NOTE: 11:30am EST, 8:30am PST; click "play" online to listen; call-in to ask a question on the air. (See related article: Customer Centric Sales & Service Policies) See interview summary at http://clearaction.biz/blog

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