The good news is you can start an online business within hours. The bad news is that anyone else can do it too, so how can you prepare for success? Small Biz Lady Melinda Emerson explains why a good business plan is the best place to start and what priorities ought to be in that plan. Emerson also points out where to find help for establishing your formal business entity and taking care of other important legal requirements. She also offers advice on how to stand out from the crowd by providing an excellent customer experience on the very first day.