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Cynthia Hester, HP CRKSN Interview

  • Broadcast in Marketing
Eric Larson (CRKSN)

Eric Larson (CRKSN)


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Cynthia gave a fantastic presentation at the February 2010 Customer Reference Forum on Transforming the Customer Reference Experience. In this interview, I'll ask her to give an update on how she is using an online community to allow references to talk to one another directly.