GEI7: The most Powerful man in advertising tells all: Dr. Clotaire Rapaille

Dr. Clotaire Rapaille

'The creator of The Matrix'

This is perhaps one of the most profound interviews I've ever done.  Here we have the man who is behind all of the most prolific and epic name brands in the world.  Period.  In your house probably around 75% of the items you use he has had a hand in marketing and researching.

His work?

The unconscious...or you might say the 'reptillian brain'.

Dr. Rapaille has methodically researched and uncovered why we do what we do; from country to country, from nation to nation.  He has uncovered that there are symbols or archetypes behind all of the things we see and that we are acting out from 'imprints' made during childhood.

The amazing information Dr. Rapaille shares:

• What are imprints and where do they come from?
• What is the lizard brain and why is it so important?
• What does 'Symbolic Added Value' mean and why you need to know this if you want to compete in the market place?
• How to be 'on code' and why most marketers are not?!
• Tune in for one of the most interesting and important interviews (if you have ever sold a product or service or ever want to or ever want to be successful at it) of our time!

Dr. G. Clotaire Rapaille is an internationally known expert in Cultural Archetype Discoveries, Creativity and Innovation. His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. He has written more than fourteen books. His last book the Culture Code was no 9 in the best seller list of Business week and has been translated in twelve languages. Get your copy of 'The Culture Code' on Amazon.com.

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