Creating A Content Marketing Team, Brendan Cournoyer, Brainshark

Your company has made the decision to invest in content marketing.  Great.  Buy-in at the C-Suite is critical to getting content marketing strategies off the ground. But now you have the next challenge: who will create all of your needed content? This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Brendan Cournoyer, Content Marketing Manager at Branshark , the leader in online and mobile video presentation software.  Brendan’s role at Brainshark is to create a strong content marketing team that can deliver on the objectives of his organization.  As a former traditional journalist, he brings a keen insight into why a journalism background can be a good…and not so good…part of the content creation process.  Learn when it is right to bring on a freelancer and when it makes sense to develop a team that is in-house.  Brendan shares some important elements and red flags to consider as you grow your content marketing team.  Make 2013 the year you build a great foundation for your company by getting the right people on your content marketing bus! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.