Content Is Gold & Strategy Is The Key With Russell Sparkman

As marketing professionals we understand that developing a strategy with our content marketing efforts is important.  Yet often we stumble over this important process and jump right into the shiny object of a social platform or the creation of what we believe is stellar content.  This episode of Content Marketing 360 Radio Show host Pamela Muldoon is joined by guest Russell Sparkman, CEO and Co-Founder of FusionSpark Media a new media production and marketing communications firm specializing in content strategy.  Russell will share the formula he uses with his clients to define the role of a true content strategy.  He has also come up with an analogy for content marketing that I think you will love:  Content Is Gold.  Learn the seven ways that Russell compares the content you create to gold and I guarantee you will understand why he is a true content strategist!  Content Marketing is a process.  Russell will guide you on how to orchestrate content so that it is ever-moving, ever-evolving and always improving.  Tune in to this episode to for great information, advice, & a little bit of humor.  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.