How to Approach Marketing for a Specific Demographic

March Marketing Madness continues with my special guest, Kristen Boie of MBA For A Day Consultants. Tune in to learn what approach a business should take to focus their marketing efforts on a particular demographic. Kristen has a master's degree in business administration from Bryant University and a bachelor's degree from the University of Rhode Island. Kristen was a finalist in the Bryant Business Plan Competition and she is Executive Director of the WMSD Organization. Kristen serves on a number of board of directors, including the North Smithfield Prevention Task Force, NSHoops, NGRI, NSPTO, and has been personally involved in a number of other organizations including Women & Infants development initiatives, the Arthritis Foundation advocacy program and RI Arthritis Planning Council. Ms. Boie has been in marketing for the past 20 years and worked previously for Cox Communications. As founder of MBA for a Day Consultants, Ms. Boie has assisted a large number of businesses both locally and nationally with business strategy and marketing consulting services. She has written several articles, spoken at a number of business conferences and is well known for her experience with helping businesses throughout the US.