When you’re about to launch your new product or service it can really go one of two different ways. You can either start off with a massive bang and get instant momentum and sales… or you can start off slow and then fade away from there.
Step 1: Turn Your Marketing into an Event
OK, the first mistake most people make is they don’t actually plan their launch. Instead they rely on what I call “Hope Marketing”… that’s where you work really hard to get your product ready, and then you simply release it.
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Step 2: Use a Prelaunch Sequence to Build Anticipation
Your prelaunch sequence is the secret sauce that builds anticipation… this is a series of free prelaunch content that you release over a period of seven to ten days
Step 3: Leverage the Power of Conversation
Conversations are a lot more interesting than monologues. When you shift your marketing from a lecture or monologue, and you start engaging your prospects in a conversation… then you instantly become a lot more engaging.
Step 4: Tap into Joint Venture Partners
One of the fastest ways to turbocharge your business is to tap into the power of “other people’s lists”… in other words, you find Joint Venture partners who already have built a list of people that would be interested in your product or service.
Step 5: Opening and Closing Your Launch
Of course, the whole point of your launch is to make sales.