How to Be a Thought Leader in the Digital World

A thought leader is someone whose views on a subject are taken to be authoritative and influential, and it's not easy to get yourself in that position. However, through hard work, dedication and creativity, almost anyone can be a thought leader.

Award-winning former national journalist, Alistair Clay, joins Adam this week to shed some light on the ins and outs of using PR to position yourself as a thought leader in this digital world.

Discover: 

• Why media coverage is (TV, online, radio, podcasts, blogs, print) so important in building your reputation in a digital space;
• How media coverage drives traffic to your website and helps SEO;
• How to you find the newsworthy stories in your business;
• How to you pitch to the media;
• How to you write a press release;
• And much more!

If you're ready to position yourself as a thought leader, this is the show for you!