Building Business through Strategic Alliances

Marketing consultant Rosanna Imbriano, owner of RI Consultingin Cedar Grove, N.J., works each day to help companies and non-profit organizations build their sales and profits through the development of strategic alliances. She shares her expertise in a chapter she has written for an upcoming book, “Jersey Women Mean Business! Big Bold Business™ Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success.” Her chapter is titled “Developing Strategic Alliances to Grow Your Business” and offers practical tips for business owners on how to increase their revenues without spending unnecessary marketing dollars. The book is being published by Woodpecker Press and is due out in the spring of 2012.

Imbriano, an expert in marketing development, assists both small and medium sized businesses boost their sales and become more profitable through the creation of strategic alliances. She was invited to contribute a chapter to the Big Bold Business book to highlight some of the tactics she employs with clients, who wish to build their businesses by partnering in particular areas with other like-minded companies.

How can strategic alliances support your business growth plans?  Join host Donna Price, with Rosanna Imbriano to find out.