5 Simple Steps to Build a Brand and Increase Sales

Linda A. Tancs is a trademark attorney, book author and branding specialist. During her legal career, she managed the worldwide trademark portfolio of leading industrial and consumer products companies. She regularly counseled in-house attorneys, executives and small business owners on trademark, trade dress, advertising, domain name issues and product packaging. Her latest book, Understanding Trademark Law: A Beginner's Guide, has been published by Oxford University Press. She is the author of other books and articles related to trademarks, copyrights, franchising and other issues related to branding and product placement. Her GET S.M.A.R.T.® consulting practice teaches five simple steps to build a brand and increase sales