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The Something Blue Shoppe was opened in Historic downtown Hartselle, Alabama in the old Farmers and Merchants Bank in 1968. Twenty years later, with a passion for all things bridal, Sarah Morris became the owner. Little did she know at that time, she would grow The Something Blue Shoppe to be one of the most famous bridal stores in the Southeast.
Attention to detail, a vast inventory of bridal gowns, and most importantly, ideal customer service bring brides from all over Alabama, Tennessee, Mississippi, Georgia, Kentucky, and indeed, from all corners of the United States, to shop in Hartselle.
The Something Blue Shoppe enjoys the 2nd and now 3rd generation bride on a regular basis. Mothers want their daughters to have the same wonderful bridal shopping experience they enjoyed as a Something Blue Bride.