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The darkest days of the Great Recession are over, so we are told, but I'm finding that sales have increased only slightly for some small-business owners, while revenue remains deeply depressed for many. While some customers are loosening up their wallets a little, it is clear purchasing habits have changed.
Deep economic changes have occurred, and business will never be the same.
Entrepreneurs -- whether they're an unemployed person striking out on their own or a seasoned veteran trying to get the mojo back again -- must do things differently in order to survive. Everyone must change, especially small-business owners.
Luckily, what have not changed are the business fundamentals, those management traits that successful entrepreneurs almost all possess: tenacity, commitment and vision, and basic business skills.
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