Targeting Your Consumer: How To Make A Difference

This week on Franchise Today, host Marissa Ruderman is joined by Janet Diaz of Brain Balance Achievement Centers. Marissa and Janet will discuss how to target consumers through various mediums in a specific niche market. They will also discuss how to tailor marketing messages around a unique demographic on local and national levels, national advertising and branding campaigns, how specific studies and research can enchance education around your product and how the profiles and demographics of consumers and franchisors can relate to one another. About Our Guest Janet Diaz is the Vice President of franchise development at Brain Balance Achievement Centers. She received her BA from Dowling College in Elementary Education in 1991. After several years as a classroom teacher she met Dr. Robert Melillo, the founder of the Brain Balance Program, and found her passion. She joined the Brain Balance team and began her journey awarding Brain Balance centers to incredibly passionate owners. Janet currently resides in Long Island, NY with her husband Joe and their 6-year old son Jake. She can be contacted at jdiaz@brainbalancecenters.com or Twitter: @JanetJdiaz