2,430 results

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  01:02

  Consumer Marketing - A Cornerstone of the Franchise Model

  by Franchise Today in Business 6/6/2013 4:00:00 PM

  Tags: Paul Segreto Ed Waller Franchise Today Consumer Marketing The Franchise Model

  After a very successful 4th Annual Franchise Legal Series on Franchise Today, up next is the Franchise Model Series - Consumer Marketing, Operations & Franchisee Relations, Franchise Sales & Development, and Technology in Franchising. The 4-part series begins this week and continues throughout the month of June.
  In the first segment, the topic is Consumer Marketing and our guest is Ed Waller, VP CRM of CertaPro Painters and Chairman of the 2012 Franchise Consumer Marketing Conference. Show host, Paul Segreto and Ed discuss various factors of successful consumer marketing including target audiences,  strategic messaging, media vehicles and much more.
    About Our Guest Edward Waller is the VP CRM at CertaPro Painters. He oversees a marketing and a centralized customer service department, which allows him to focus on making and replicating a positive customer experience at all levels of the organization.  
  Edward was part of the original equipment at CertaPro.com and has seen growth from 1 to 300+ franchises. He's been involved with all elements of the organization including the marketing of franchises, but his main interest and core skill set keeps him focused on consumer marketing. Edward left CertaPro briefly during the dot.com boom and managed to start a company, which still survives, but enjoys franchising and generating leads at CertaPro so that's where he remains.
   
  

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  01:00

  IFA2013 Highlights on Franchise Today

  by Franchise Today in Business 2/21/2013 5:00:00 PM

  Tags: Paul Segreto Nancy Weingartner Franchise Today Franchise Times IFA2013

  The "Voices of Franchising" Series continues this week on Franchise Today. Host, Paul Segreto welcomes as his guest, Nancy Weingartner, Executive Editor at Franchise Times Magazine. Just a day after the 53rd Annual International Franchise Association Convention in Las Vegas, Nancy and Paul discuss highlights of the event. About Franchise Times Franchise Times Magazine is the most respected news and information source for the franchise sector. Published 10 times a year, the magazine c

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  Franchise Sales Outsourcing - Opportunities & Pitfalls

  by Franchise Today in Business 5/9/2013 4:00:00 PM

  Tags: Paul Segreto Mark Kirsch Franchise Today Franchise Legal Series Franchise Sales Outsourcing

  In the fifth week of the 4th Annual Franchise Legal Series on Franchise Today, host, Paul Segreto is joined by Mark Kirsch, a returning guest to the legal series. Mark is a principal at Gray Plant Mooty and a member of its Franchise & Distribution practice group. Paul and Mark discuss outsourcing of franchise sales with a look at various opportunities and pitfalls that may be encountered along the way. The discussions moves from franchise brokers to legal compliance requirements to digital age issues and many points in between.
  About Our Guest
  Mark A. Kirsch is a principal at Gray Plant Mooty and a member of its Franchise & Distribution practice group. He focuses his practice on domestic and international franchising and distribution matters. He represents and counsels clients on various corporate, commercial, licensing, franchise, and business development matters, across a wide range of industries including restaurants and food service, hotels and the hospitality industry, health care, equipment manufacturing and distribution, educational and training businesses, technology and telecommunications, car rental and automotive services, employment and personnel agencies, convenience stores, real estate, publishing, cosmetics and hair care, and various retail product and service businesses.
  

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  Featured

  Rick Bisio's Franchise Focus

  by Rick Bisios Franchise Focus in Business 3/7/2013 11:00:00 PM

  Tags: franchise IFA franchisee Rick Bisio educated franchisee

  Join Rick Bisio, franchise expert and author of Amazon best seller The Educated Franchisee, as he provides a recap of the 2013 Annual Convention and shares valuable insights from the show that will benefit aspiring entrepreneurs considering franchise ownership.  

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  Franchise Litigation - Getting Your Ducks in a Row!

  by Franchise Today in Business 5/2/2013 4:00:00 PM

  Tags: Paul Segreto Barry Heller DLA Piper Franchise Today Franchise Litigation

  The Fourth Annual Franchise Legal Series continues this week on Franchise Today. In this fourth of eight segments, host, Paul Segreto welcomes as his guest, Barry Heller, Partner at DLA Piper. Paul and Barry discuss the many aspects of franchise litigation including hot litigation issues and non-franchise litigation claims facing franchisors today. They also discuss dispute resolutions including options to consider when drafting the franchise agreement - Is arbitration or mediation best or most practical for the brand? The discussion also includes suggestions on how to avoid litigation.
  About Our Guest
  For almost 30 years, Barry Heller's practice has consisted almost exclusively of representing clients in franchise and distribution disputes throughout the country, both in litigation and arbitration. Much of his practice has focused on franchise termination matters, as well as on more complex franchise cases involving issues affecting the entire franchise system. He has handled cases involving, among other issues, termination, transfers, rights of first refusal, implied covenant of good faith and fair dealing, alternative distribution channels, covenants against competition, trademark infringement, product sourcing and approval, franchisee associations, and unfair competition. Mr. Heller is the former director of the Litigation and Dispute Resolution Division of the ABA Forum on Franchising. He has authored and lectured on franchise litigation issues, including conducting Legal Roundtable seminars in different cities for the International Franchise Association on franchise litigation matters. He was co-author of a manual entitled Franchise Litigation Claims of the Litigation Section of the District of Columbia Bar Association, for whom he conducted a seminar on the subject.
  

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  Franchise Finance - From Unit-economics to FDD's & FPR's

  by Franchise Today in Business 3/14/2013 4:00:00 PM

  Tags: Paul Segreto Franchise Today Franchise Finance Sandy Shoemaker franchise financing

  This week on Franchise Today the series on Franchise Finance continues as host, Paul Segreto welcomes as his guest, Sandy Shoemaker, Partner at EKS&H. Paul and Sandy discuss various items of importance to get the "franchise house" in order for successful franchise financing and ultimately, successful franchise development. Items to be discussed include unit-economics, Item 19 preparation, FDD audits and necessary preparations to secure franchise financing. About Our Guest Sandy S

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  Is Your Franchise Ready for SoMoLo?

  by Franchise Today in Business 9/13/2012 4:00:00 PM

  Tags: Paul Segreto Franchise Today Franchise Social Media FranSummit SoMoLo

  This week on Franchise Today, host, Paul Segreto is joined by several of the presenters at the upcoming virtual event, Franchise Social Media Summit. Developed and produced by FranSummit, another strategic partnership with FranchisEssentials Media Group, producer of Franchise Today, the event will take place online September 24-28, 12-2PM CT each day. Paul and his guests will discuss the various topics to be discussed at the Summit.

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  Franchise Sales Best Practices - Legal Perspective

  by Franchise Today in Business 4/11/2013 4:00:00 PM

  Tags: Paul Segreto Michael Laidhold Franchise Today Plave Koch PLC Franchise Legal Series

  This week on Franchise Today begins our 4th Annual Franchise Legal Series. The series broadcasts LIVE on eight consecutive Thursdays at 11AM CT beginning with today's show and culminating on Thursday, May 30th with our IFA Legal Symposium Recap. Each week, the brightest legal minds in franchising share their insight and perspective on topics of importance to franchisors including franchise sales best practices, private equity in franchising, social media and legal considerations in a franchise environment and franchisor litigation issues.
  Joining host, Paul Segreto on today's show is Michael Laidhold, Partner at Plave Koch PLC. The focus of the discussion is on franchise sales best practices and includes pointers on Franchise Disclosure Documents, Item 19 - Financial Performance Representations, disclosure do's and don'ts, and potential consequences per federal and state quidelines and laws.
  About Our Guest
  Michael Laidhold is a partner at Plave Koch PLC in Reston, Virginia.  He focuses his practice on domestic and international franchising, licensing, general dealership and distribution matters.  Michael works with clients to structure new franchise programs and restructure existing franchise programs; to draft and negotiate franchise, master franchise, licensing, development and distribution agreements, and asset purchase agreements and related commercial contracts.  He counsels clients on compliance with state, federal, and international regulatory issues; and provides advice with respect to franchise, license, and dealership and distribution relationships.  He has been a speaker at the ABA Forum on Franchising and the IFA Legal Symposium, and other industry events and seminars, and has authored many articles on branding, licensing, franchising, and distribution issues.

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  Franchise Sales Best Practices REPLAY

  by Franchise Today in Business 11/8/2012 5:00:00 PM

  Tags: Paul Segreto Warren Lee Leiws Franchise Today Franchise Legal Series Franchise Sales Best Practices

  This week Encore Presentations continue on Franchise Today. In this segment, Host Paul Segreto welcomed Warren Lee Lewis as his guest in what was the fourth segment of the Second Annual Franchise Legal Series. A Partner - Franchising and Licensing at Akerman Senterfitt, Warren is the author of The Franchise Sellers Handbook. Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selli

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  Franchise Sales Best Practices [REPLAY]

  by Franchise Today in Business 10/11/2012 5:00:00 PM

  Tags: Paul Segreto Warren Lee Lewis Franchise Today Franchise Sales Franchise Best Practices

  
  As franchise professionals converge on Anaheim, California for West Coast Franchise Expo 2012, the obvious focus is on franchise sales. As such, Franchise Today has pulled out of its archives a very popular and informative segment on franchise sales best practices. In this Encore Presentation from the 2nd Annual franchise Legal Series in 2011, Host Paul Segreto welcomed Warren Lee Lewis as his guest.. A Partner - Franchising and Licensing at Akerman Senterfitt, and a frequent guest on Franch

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  Buying a franchise: All about the due diligence process

  by Rick Bisio Franchise Focus in Business 4/25/2013 10:00:00 PM

  Tags: buying a franchise buy franchise due diligence process franchise due diligence business starting a small business

  This month, please join Rick Bisio on the Franchise Focus podcast to learn more about the due diligence process he describes in his book, The Educated Franchisee.    The show will be dedicated to explaining the step-by-step process that goes into choosing the right franchise.  Please tune in to learn about the due dilligence process and get your questions answered by Rick Bisio.   Rick Bisio is the author of The Educated Franchisee: The How-To Book for Choosing a Winning Franchise and The Franchisee Workbook.   He also runs www.educatedfranchisee.com, an online resource for soon-to-be franchise owners to get their due dilligence process kicked off.  

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  Is Your Franchise Ready for SoMoLo? [REPLAY]

  by Franchise Today in Business 9/20/2012 4:00:00 PM

  Tags: Franchise Today Paul Segreto Franchise Social Media Franchise Social Media Summit franchising

  
  Due to popular demand this week on Franchise Today is an Encore presentation of last week's broadcast when host, Paul Segreto was joined by several of the presenters at the upcoming virtual event, Franchise Social Media Summit. Developed and produced by FranSummit, another strategic partnership with FranchisEssentials Media Group, producer of Franchise Today, the event will take place online September 24-28, 12-2PM CT each day. Paul and his guests discussed the various topics to be discu