How Realistic is the Economic Impact of Summerfest a.k.a. Sinnerfest?

As reported by Wisconsin Public Radio, Kristin Settle of Visit Milwaukee claims Summerfest brings a "$200 million economic impact" to Milwaukee: http://www.wpr.org/summerfest-expected-generate-200m-milwaukee

But how accurate is that figure? She doesn't even cite a study!

SenatorJPO, and possibly callers, will be discussing how Visit Milwaukee might have arrived at its $200 million estimation of Summerfest's value to Milwaukee.

Call-in to voice your opinion by dialing our conference line, (929) 477-3965, or simply listen-in as the discussion unfolds -live- at WPR Rebuttal!